fly tree records
a full business plan and launch concept for an independent label — artist partnerships, positioning, and vinyl releases pressed through deepgrooves.
mmp — music media pack
a broker service connecting artists with physical media and merch production. i launched it with a linkedin campaign that lifted client engagement by 20% — then folded it into the deepgrooves site after testing.
deep distribution
research into the shift from physical to digital distribution — what it means for a vinyl pressing plant and its clients, and where the opportunities hide.